OMS Shares: Thought Leading Work
Marketing to Millennial Parents
A look at how Millennials approach parenting and marketing implications.
Purpose, Payment or Pride?
Busting common myths to examine how new adults view finances and their careers.
OMS IN THE PRESS
Gen Z: Coming of Age in Chaos
Pandemics, protests, political toxicity, killer hornets. In many ways, 2020 was a disaster. But for Gen Z, a generation that has come of age in chaos, the last year is just more of what they’ve come to expect.
Chaotic Communication: COVID-19 is Rewriting Our Cultural Rules of Connection
Quarantine and the COVID crisis have totally rewritten our cultural rules of communication. But the chaotic ways we're connecting with those we love (and calling out those we hate) is actually building stronger relationships, and a new set of expectations for brands, that will having long lasting ramifications in our post-corona New Normal.
Busting 3 Myths About Millennials in the Workplace
This article explores 3 myths surrounding Millennials in the workplace, and uncovers how “New Adults” are challenging the status quo and redefining perceptions and practices around career.
Men Can't Have It All Either, Struggle with Work-Life Balance
OMS recently partnered with Hearst Magazines to uncover health & wellness attitudes and behaviors among US consumers
Millennials are not parenting like their parents did
This article delves into Millennial parenting trends such as separate togetherness, expert crowdsourcing, and co-active co-opetition, and examines the shifting familial and parental dynamics.
6 Ideas for Marketing to Millennial Parents
Millennial parents are a dynamic audience to understand and connect with, and the six areas outlined in this article delve into how they differ in their parenting approach, their relationship with content, and their unique needs and expectations for the products they consume.
TV Is the “Good Screen” for Millennial Parents
Millennial parents, the original “digital natives” are becoming very “anti-digital” when it comes to the content that their kids are watching. They are increasingly viewing TV as the “good screen.”
Insights Video
Check out our newest video highlighting YouthIQ insights on Millennial parents.
Google, The New Nanny for Millennial Kids
The children of Millennials are being raised by more than just a village - Millennial parents now have seemingly unlimited resources at their fingertips thanks to Google. With access to endless information though, it’s easy to feel overwhelmed.
Are Millennial Dads the New Quality Consumer?
Millennial dads are more involved in shopping for household goods than ever before, and they are standing out as unique consumers who are particularly likely to care about quality and having an active relationship with brands.
5 Tips for Connecting with Millennial Men
In the “year of the women,” brands and marketers have turned their attention to women, leaving men behind. In this article, OMS’ CEO Robin Hafitz offers five strategies for reaching Millennial men.
Equal Partnerships Between Millennial Parents Really Means More Work For Both
Millennial dads have joined the struggle to “have it all,” as they are attempting to balance being an involved parent with having a successful career and the time to pursue their hobbies.
What It Means to Be A Millennial Guy
Noticing that much of the existing research on Millennials focuses on women, this article explores the changing dynamics of what it means to be a Millennial guy today.